A UI/UX designer with over 5+ years of total design experience, now working at a multinational grocery & food-delivery tech company (Foodpanda | Delivery Hero) focusing on APAC and EU markets across 20+ countries. Formerly at Gojek and Tokopedia, leading platforms in Indonesia.
I bring a multidisciplinary background across digital product design, product development, go-to-market strategy, mentorship, service design facilitation, architecture & interior design, and illustration. I have contributed to sectors including fintech, insurtech, construction tech, edutech, B2C food & grocery delivery, B2B eCommerce, lending, and non-profits.
Hi! Hana here.
Projects
Enhancing GoMart's visit-to-book conversion rate
GoMart, an Indonesian on-demand grocery delivery service, experienced significant drop-offs, with 41% users visiting the homepage and leaving without interacting inside the app. Following a redesign, we successfully increased the visit-to-book conversion from x% to over xx% since July 2021.
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Improving the reorder rate for QCommerce - EU & APAC
QCommerce - Foodpanda operates in Asia Pacific and Europe. Despite low QCommerce reorder flow usage, we recognized users' tendency to reorder the same items. Accordingly, we designed a solution to boost reorder rates, increase average basket value, and improve conversion rates.
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B2B e-Procurement marketplace for Tokopedia
We digitized the traditional procurement process, creating a B2B e-Procurement platform from scratch, opening a new revenue segment for Tokopedia. Additionally, we enhanced procurement team efficiency across the entire process, from discovery to negotiating, purchasing, and billing.
Hana has done projects for:
