A UI/UX designer with over 5+ years of experience at multinational online food-delivery services (Foodpanda | Delivery Hero) focusing on EU and APAC markets. Formerly at Gojek and Tokopedia, she gained her Architecture degree from Universitas Indonesia at 19 years old.
Proficient in UI/UX design, product development, research, product management, enhancing design systems, and illustration. Passionate about community contribution through mentoring and volunteering.
Featured Projects
Enhancing GoMart's
visit-to-book conversion rate
GoMart, an Indonesian on-demand grocery delivery service, experienced a significant drop-off rate in the Home page to merchant page funnel, especially among early and untouched user segments. Following a redesign, we successfully increased the visit-to-book conversion from 7% to over 20% since July 2021.
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Building a B2B e-Procurement marketplace for Tokopedia
We digitized the traditional procurement process, creating a B2B e-Procurement platform from scratch, opening a new revenue segment for Tokopedia. Additionally, we enhanced procurement team efficiency across the entire process, from discovery to negotiating, purchasing, and billing.
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Improving the reorder rate for QCommerce
QCommerce - Foodpanda operates in Asia Pacific and Europe. Despite low QCommerce reorder flow usage, we recognized users' tendency to reorder the same items. Accordingly, we designed a solution to boost reorder rates, increase average basket value, and improve conversion rates.
Hana has done projects for:
