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Background

Currently in GoFood, if a searched restaurant is outside the search radius (more than 20km), currently unserviceable, or closed, it will not show up on the search result. 

 

A user who already has a specific restaurant in mind will end up getting the perception that the resto is unavailable on GoFood, which is likely to lead dissatisfaction amongst merchants as well because of reduced discoverability.

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OKR

  • Increase conversion of users who enter the search and discovery channel by 10%

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User Research

Interview with GoFood users, mix of mature and non-mature users based on their spending habit. 

Total: 7 users

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Research Findings

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Industry Landscape

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Proposed User Flow

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Wireframe (Milestone 1)

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Visual Design (Milestone 1)

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  • User will have the perception that GoFood merchant assortment is plentiful, so there’s no need to open another OFD app to look for that specific restaurant.

  • And the next time user is nearby, they will remember to open GoFood to order.

  • Also, we’re hoping that users will be encouraged to ‘take action’ when given opportunity to discover more contextual similar restos.

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